
People Power Is So Back!


Populism. (Oxford Dictionary) A political approach that strives to appeal to ordinary people who feel that their concerns are disregarded by established elite groups. Digital Populism. (Hyver Dictionary) By leveraging today’s digital tools, the residents of a community can collectively self-determine and advance their personal interests faster, cheaper, more fairly, more efficiently, more democratically, more transparently, more satisfactorily, more competitively, more communally, and more aligned to the Public Good than any elected politician or political establishment ever could . . . or ever would. But to do so, we must all Think Different.
Question: What differentiates you from the other district 4 candidates?
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Answer: I believe that the choices being made by our local politicians are completely out of touch with those of my district 4 neighbors. While my fellow candidates (and incumbents) fumble to understand the "pulse" of our district, I've spent the last several years developing a data collection and analysis tool such that every voter can conveniently pitch their ideas to fellow district members, ideas that will forge the community consensuses on the variety of issues affecting our district, neighborhoods, families and selves.

Question: What major social change would you like to see in Santa Cruz?
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Answer: My number one hope is that there will come a day when Santa Cruzan's who hold non-mainstream views are no longer afraid to speak out and are offered a fair, accessible, safe and equitable platform to do so. A Groupthink mentality continues to pervade our local culture and prevents ordinary residents from expressing alternative ideas and solutions from those in whom we have entrusted to represent our interests.
The Challenge we Face
A significant and growing percentage of mainstream Santa Cruz residents continues to struggle with daily exi$tence and quality of life. This includes low-income families, the majority of our middle and blue collar classes, small business owners, our youth, and many others. Any hopes of upward mobility have faded, with the cost of living “through the roof” in the consistently highest cost of living county in the United States. This economic pain spreads indiscriminately, like a virus, across most if not all demographic segments, metastasizing across age, race, gender, religion, and political affiliation. Nor is this struggle exclusive to renters, but includes many homeowners, especially those on fixed incomes and other limited financial resources. The vast majority of us simply struggle to pay our bills and to meet our obligations. Viewed communally, we share this pain together, despite our differences or divisions. That, in and of itself, should unify us in common cause. Yet, while you feel it and I feel it, the local leaders who we empower to steer our futures do not feel it vis-à-vis their policy choices ... and its time we call them out on it!!! Instead of focusing on policies that alleviate our struggles, their "solutions" steer us in the opposite direction: dictate the narratives and, therefore, their community priorities, throw lots of money at unaccountable programs, foster greater dependency on government services, advocate for higher taxes and fees that punish the middle and working classes to pay for it, ignore or make excuses for the chronic social breakdown on our streets and storefronts, further tighten rules and regulations on struggling businesses and property owners and, whenever possible, blame the big bad wolf!
Question: What will be your biggest campaign challenge in 2026?
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Answer: That's simple ... WAKING UP VOTERS to Think Different! Voters are used to voting in the same repetitive way for establishment candidates in Santa Cruz. We all know who these candidates are based on their list of postcard endorsers. I'm here to challenge voters to take a fresh path that pushes them out of their comfort zones and onto a path that will yield higher rewards for them and their district in the end.
Question: You also ran for the same city council seat in 2022. What is the primary difference between your 2022 and 2026 campaigns?
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Answer: In 2022, my "Think Different" campaign garnered 7.5% of the vote with no name recognition, a $2500 campaign budget and a platform founded solely on a theoretical principle advocating for greater resident inclusion and empowerment in the local policy dialogue. Between that time and today, I have developed a digital tool to turn that vision into a reality. This evolution from a simple idea (2022) to a physical tool (2026) was always part of my long-term strategy.

Does Your Voice Matter To City Hall? should it?

Here's the unfortunate fact. The answer to the first question is ABSOLUTELY NOT! They stopped listening to you a long time ago and it's likely why you stopped getting (or ever got) involved in local politics. But, congratulations. You've made it to the list of the "politically oppressed"! The answer to the second question is obvious: that depends on you. Once you yield away your power to them at the ballot box, your city leaders get to define their narratives, then dictate THEIR priorities and prescriptions to the problems that, ironically, were created by their own poor policy choices and oversights (i.e. a "doom loop"). it's like asking a poor carpenter to fix his own mistakes. But, why and how has this happened? By monopolizing the narratives AND the platforms (i.e. a compliant press, rampant social media censorship (yes, that's you Nextdoor), a captured city council agenda, antiquated, siloed and cumbersome (by design) communication tools for the electorate) that manage their policy messages, the vast majority of us continue drinking the bitter Kool-Aid and voting in the same ideologues who advance their OWN agendas, their underlying PARTY'S agenda, and the agendas of the LOCAL RULING CLASS with few to no avenues for any effective resident pushback (for starters, think high-density housing developments). We're constantly playing defense just to preserve, let alone advance, our individual rights, our property rights, our business profitability, our bank accounts, our households, our safety, our children, our culture and our futures from their incessant incursions. Our political system has become bloated, overly-intrusive, non-transparent, stagnant, captive and no longer represents the interests of ordinary residents. In today’s "representative" democracy, local leadership is convinced that government knows what’s best for the people, so asking the electorate what it thinks is simply a waste of their time and yours. But, HELLO?!!! THE PEOPLE know what's best for THE PEOPLE (duh) and WE THE PEOPLE must start steering the decision-makers back toward OUR shared vision for prosperity (i.e. the "Public Good"), as they have lost complete sight of it. While one may be understandably skeptical, even cynical, whether such a seismic shift in our local zeitgeist is even possible, there's good news on the horizon. Such a fundamental change is just around the corner.
ReSTORING The "Public good" Begins With You!
As a nonpartisan and independent candidate for the City of Santa Cruz District 4 City Council seat in 2022 and 2026, my unwavering goal has been to re-empower local voices by "decentralizing" and "rebalancing" the top-heavy distribution of decision-making power that is concentrated in the hands of the few and powerful in Santa Cruz and to transition much of that power back to you >> the resident. As your proxy, I will never dictate which policies are best for you and your community. This is how our current system operates today … and it is failing us. On the contrary, I want to forge from the community consensus the policies, from large to small, that offer the best pathways to help you advance YOUR interests and those of district 4, not the interests of a politician, a political party or a powerful special interest group. I plan to do this through a unique paradigm shift in how an elected leader communicates with a constituency through a cost-free, simple to use, mobile platform that dynamically models the community consensus on the important issues, then leverage that information in support of policy advocacy and formation. I coin it ... Digital Populism ... a burgeoning political movement powered by a state-of-the-art browser software called ECHo. ECHO is the people's platform for the politically oppressed, built for registered district 4 voters and other district 4 stakeholders (e.g. unregistered residents, business owners, employees, advocacy groups, religious organizations, and others), a virtual town hall on steroids inspired, designed and developed by yours truly between 2023-2025 (see slide show for how ECHO empowers resident voices ... and more!). This election offers a clear choice in district 4: resign yourself to remain powerless in the choices made for your community or consider a fresh new path for re-shaping your community in your image, not theirs.
Everyone deserves a voice for change! So, to demonstrate the 100% "reachability," inclusivity, ease-of-use and empowerment features of the ECHO platform, I plan to personally work with 2-5 homeless individuals who are consistent computer users at the TBD Public Library on TBD Street, TBD, to establish the first Homeless advocacy group on ECHO for them to pitch policy ideas to district 4 community members for the purpose of advancing the interests of their unique community. This one month activity (an entire ECHO voting cycle) will take place between May 1, 2026 to May 31, 2026. Members of the local press are invited to attend the Friday, May 1st, kick-off event.


Vote Gregory Hyver for Santa Cruz City Council District 4 on June 2, 2026
​​Join the Digital Populist movement and help our campaign through your tax-deductible donation. Spread the word!













