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Digital PopuliSM

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People Power Is So Back!

By leveraging today’s digital tools, the residents of a community can collectively advance their self-interests faster, cheaper, more equally, more efficiently, more transparently, more satisfactorily, more competitively, more communally, more targeted and more aligned to the Public Good (aka the "Public Will") than any elected politician ever could . . . or ever would. But to do so, we must all  Think Different.

Question: What makes you different from the other district 4 candidates?

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Answer: I believe that the choices being made by our local politicians remain out of touch with the residents of our community. While my fellow candidates can only fumble to understand the "pulse" of our district, I've spent the last two years developing a data collection tool so ALL residents can conveniently and directly communicate to me not just on the key issues, but on their relative importance and their breadth of concurrence across the vast swath of competing interests. 

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The Existential Challenge We Face

Question: What major social change would you like to see in Santa Cruz?

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Answer: My number one hope is that there will come a day when Santa Cruzan's who hold non-mainstream views are no longer afraid to speak out and are offered a fair, accessible, safe and respectful  platform to do so. The groupthink in our city is very strong and having a more pluralistic society is considered a threat in many circles. Yet, communities that encourage a diverse expression of ideas are the epitome of healthy societies.

A significant and growing majority of mainstream Santa Cruz residents continues to struggle with daily life. This includes low-income families and the majority of our middle and working classes. Making ends meet here is no joke. The cost of living is “through the roof” and is only getting worse. This economic pain spreads indiscriminately, like a virus, across most if not all demographic segments. It doesn’t matter what your age, race, gender, religion, or political affiliation is. Nor is it exclusive to renters, but includes homeowners, especially those on fixed incomes and other limited means. The vast majority of us simply struggle to pay our bills and to meet our obligations. Viewed communally, we share this PAIN together, regardless of our differences or divisions. That, in and of itself, should unify us in common cause if we are to overcome it. Yet, while you feel it and I feel it, those making the decisions that determine the course of our community and of our lives do not feel it as reflected by their policy choices and priorities. Their formula for everything? Throw more money at failed policies and public giveaways, advocate for higher taxes and fees against the middle and working classes, pay endless lip service to the chronic social breakdown on our streets, and further tighten rules and restrictions on struggling businesses and property owners. 

Does Your Voice Matter To City Hall?

Question: What will be your biggest campaign challenge in 2026?

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Answer: That's simple. Changing voter mindsets. Voters are used to staying in their comfort zones and voting for establishment candidates in Santa Cruz. You'll know who these candidates are based on their list of postcard endorsers. I'm here to challenge voters to take a fresh path that pushes them out of their comfort zones and onto a path that will yield higher rewards for them and their district in the end.

Question: You also ran in 2022. What is the primary difference between your 2022 and 2026 city council campaigns?

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Answer: In 2022, my "Think Different" campaign focused entirely on an intangible vision that promoted greater resident inclusion and empowerment in the local policy dialogue. Between that time and today, I developed the digital tool to turn that vision into a reality. This evolution from a concept (2022) to a physical tool (2026) was always part of my long-term strategy.

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Let's not fool ourselves. The answer is ABSOLUTELY NOT. They stopped listening to you a long time ago. Once in power, our city leaders define the narratives, then dictate THEIR priorities and prescriptions to the problems that, ironically, were created by their own poor policy choices and oversights (a "doom loop"). It's like asking a poor carpenter to fix his own mistakes. By monopolizing the narratives AND the platforms (i.e. a toothless local press, rampant social media (Nextdoor) censorship, a captured city council agenda, antiquated and cumbersome (by design) communication tools for the electorate) that steer their policy messages, our leaders advance their OWN agendas and those of the local ruling class with few avenues for any effective resident pushback (think "clock tower" development). We're constantly playing defense just to protect our individual rights, our property rights, our bank accounts, our business profitability, our culture, our safety, our children and our futures from their ever-creeping encroachments. Our local political system has become bogged down, overly-intrusive, dysfunctional and no longer works for the ordinary person. Beneath its surface lies an intolerant ideological dogma that makes our society exceedingly monocultural. In today’s representative democracy, local leadership is convinced that government knows what’s best for the people, so asking the electorate what it thinks is only a waste of their time and yours. But, pardonnez-moi!!! I believe that THE PEOPLE themselves are best positioned to know what's best for THE PEOPLE. WE THE PEOPLE must start steering THEM toward OUR shared vision (i.e. the "Public Will") as they have lost complete sight of it, but that will be impossible without a ground-breaking new paradigm shift (next section).

ReSTORING The "Public Will" Begins With You

As a nonpartisan and independent candidate (yes, that means that I have ZERO political party affiliations, allegiances, sympathies or loyalties) for the district 4 city council seat in 2022 and 2026, my unwavering goal has consistently been to empower resident voices in order to re-balance the overly-lopsided distribution of decision-making power that continues to be concentrated in the hands of the few and powerful in Santa Cruz. There is a massive difference between them steering you and you steering them. As your "proxy," I do not wish to dictate which policies are best for you and your community. This is how our current system operates today … and it is failing us. Instead, I want to forge from the community consensus the policies, from large to small, that offer the best paths to help you advance YOUR interests and those of district 4, not the interests of a politician, a political party or a powerful special interest group. I plan to do this through a unique paradigm shift in how an elected leader communicates with a constituent base via a technology solution that dynamically models the community consensus on the important issues facing it, then leverage that information in policy formation. I call it Digital Populism ... a revolutionary new movement powered by a state-of-the-art software platform called ECHO, the people's platform, inspired, designed and developed by me between 2022-2024.

 

ECHO is A TOOL for everyone -- whether you are  a Registered Voter or simply a concerned stakeholder (e.g. business owner, employee, advocacy group) of district 4. Through Digital Populism, I will be able to advocate, actuate and restore the “will of the people” for each and every district 4 community member in our city council chambers.

If you seek a more influential voice in the policy decisions for your community and to gain invaluable insights into the key issues, priorities and solutions of your fellow district members, then vote Gregory Hyver for Santa Cruz City Council District 4 on June 2, 2026. SPREAD THE WORD!

​​Join the Digital Populist movement and help our campaign through your tax-deductible donations.

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