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Digital PopuliSM

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People Power Is So Back!

By leveraging today’s digital tools, the residents of a community can collectively advance their self-interests faster, cheaper, more fairly, more efficiently, more transparently, more satisfactorily, more competitively, more communally and more aligned to the Public Good than any elected politician ever could . . . or ever would. But to do so, you must  Think Different.

Question: What makes you different from the other district 4 candidates?

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Answer: I believe that the choices being made by our local politicians are out of touch with the residents of the community. While my fellow candidates can only feign to understand the "pulse" of our district, I've spent the last two years developing a data collection tool so residents can communicate to me not just on the key issues, but on their overall importance and the breadth of concurrence across a vast swath of competing interests. 

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The Core Challenge We Face

Question: What social change would you like to see in Santa Cruz?

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Answer: My number one hope is that there will come a day when Santa Cruzan's who hold non-mainstream views are no longer afraid to speak out and are given a fair and proper platform to do so. The groupthink in this city is very strong and having a more pluralistic society is considered a threat in many circles.

A significant and growing majority of mainstream Santa Cruz residents continues to struggle with daily life. This includes low-income families and the majority of our middle and working classes. You feel it and I feel it, but those making the decisions that affect our lives do not feel it as reflected by their policy choices and priorities (next section). Making ends meet here is no joke. The cost of living is “through the roof” and it’s only getting worse. This economic pain spreads indiscriminately, like a virus, across most, if not all, demographic segments. It doesn’t matter what your age, race, gender, religion, or political affiliation is. Nor is it exclusive to renters, but includes homeowners, especially those on fixed incomes and other limited means. The vast majority of us simply struggle to pay our bills and to meet our obligations. Viewed communally, we share this PAIN together, regardless of our differences or divisions. That, in and of itself, should unify us in common cause if we are to overcome it. 

How The Local "Establishment" Exacerbates Our Distress

Something is very wrong in our city and has been for some time. The political "entrenchment" is palpable. It is systemic and repeats itself with each and every new election cycle. Our city leaders continue to push the same narratives, ideology and buzzwords like "affordable housing," a middle class wealth transfer dressed up in sheep's clothing. They disguise and misappropriate taxpayer dollars on ineffectual programs, pet projects and nonprofit diversions, advocate for even MORE tax dollars and increased fees through new ballot measures and levies that further squeeze family budgets during painful inflationary times in one of the highest, if not the highest, cost-of-living locations in the United States and, as if that wasn't enough, over-regulate us in such a way as to stifle business growth and personal freedoms, all while delivering piecemeal "solutions" that ignore problem sources. Without question, instead of alleviating our PAIN, our leaders are intent on further fanning its flames. Rarely, if ever, does our city council speak about creating genuine economic opportunities, relieving the financial distress of the middle and working classes, or giving any hope to our young people, seniors, struggling families or teetering businesses. Their formula for everything? Throw more money at failed policies, demand higher taxes from the middle and working classes and further tighten rules and restrictions on already struggling businesses and property owners. AND, IT'S ABOUT TO GET A WHOLE LOT WORSE!!!​

Does Your Voice Matter To City Hall?

Question: What will be your biggest campaign challenge in 2026?

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Answer: Changing voter mindsets. Voters are used to staying in their comfort zones and voting for establishment candidates in Santa Cruz. You'll know who these candidates are based on their list of endorsers. I want to challenge voters to take a new path that pushes them out of their comfort zones, but a path that will yield higher rewards in the end.

Question: You also ran in 2022. What is the primary difference between your 2022 and 2026 city council campaigns?

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Answer: In 2022, my "Think Different" campaign focused simply on a vision that promoted greater resident inclusion and empowerment in the local policy dialogue. Between that time and today, I developed a digital tool to turn that vision into a reality. This evolution from a concept (2022) to a physical tool (2026) was always part of the grand strategy.

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Let's not fool ourselves. The answer is ABSOLUTELY NOT. They stopped listening to you a long time ago. Our city leaders define the narratives, then dictate THEIR priorities and prescriptions to the problems that, ironically, were created by their own poor policy choices and program mismanagement (an infinite "doom loop"). It's like asking a poor carpenter to fix his own mistakes. By monopolizing the narratives AND the platforms (i.e. a toothless press, rampant social media (Nextdoor) censorship, a captured city council agenda, antiquated and cumbersome (by design) communication tools for the electorate) that steer their policy messages, our leaders advance their OWN agendas and those of the local ruling class with few avenues for any effective resident pushback (think "clock tower" development). We're constantly playing defense just to protect our individual rights, our property rights, our bank accounts, our culture, our safety, our children and our futures from their ever-creeping encroachments. Our local political system has become bogged down, overly-intrusive, dysfunctional and no longer works for the ordinary person. Beneath its surface lies an intolerant ideological dogma that makes life exceedingly more difficult and monocultural. In today’s representative democracy, local leadership is convinced that only government knows what’s best for the people, so asking the electorate what it thinks is only a waste of their time and yours. Pardon me! I believe that THE PEOPLE are best positioned to know what's best for THE PEOPLE, if that makes sense. WE THE PEOPLE must start steering THEM toward OUR shared vision (i.e. the "Public Will") as they have lost complete sight of it, but that is impossible without a ground-breaking paradigm shift (next section).

Reviving The "Public Will" Begins With You

As a nonpartisan and independent candidate for the district 4 city council seat in 2022 and 2026, my unwavering goal has consistently been to empower resident voices in order to re-balance the lopsided distribution of decision-making power that continues to be concentrated in the hands of the few and powerful in Santa Cruz. As your "proxy," I do not wish to dictate which policies are best for you and your community. This is how our current system operates today … and it is failing us. Rather, I want to forge from the community consensus the policies, from large to small, that offer the best paths to help you advance YOUR interests and those of district 4, not the interests of a politician, a political party or a powerful special interest group. I plan to do this through a unique paradigm shift in how an elected leader communicates with a constituent base through a technology solution that dynamically models the community consensus on the important issues facing it, then leverage that information in policy formation. I call it Digital Populism ... a movement powered by a state-of-the-art software platform (the "people's platform") inspired, designed and developed by me from 2022-2024. Through Digital Populism, I will be able to advocate, actuate and restore the “will of the people” in our city council chambers. Effective policy solutions must always begin WITH YOU since public policy must always be designed FOR YOU. 

 

Please spread the word and vote Gregory Hyver for Santa Cruz City Council District 4 on June 2, 2026.

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